¡Sushi Ya! is a Dominican-Japanese Fusion sushi restaurant in the heart of Back Bay. It features live music nights, specialty cocktails, and a vibrant atmosphere.

¡Sushi Ya! was my Questrom CORE project in the Spring Semester of 2023. This academic project included Finance, Operations, Marketing, and Analytics to be presented in a final pitch book and presentation. Learning how to build a business from the ground up was invaluable experience. The marketing work included primary and secondary research, segmentation and targeting, the buildout of a 5-year IMC schedule, and content creation for owned media.